Specification over spectacle
Luxury is not a marble lobby. It is the things you touch every day: the weight of a door, the temperature of a room in August, the silence of a bedroom at midnight.
Amenities earn their service charge only if residents use them. A well-equipped gym in the building beats a spa nobody books. A shaded courtyard beats a rooftop that bakes.
What to ask a developer
Ask about insulation values, glazing specification and the maintenance contract. The answers tell you more about the next twenty years than any render will.